Platform Features
Myrad transforms verified digital activity into decision-ready human behavior signals.
What is a Human Behavior Signal
A human behavior signal is a small, structured representation of how people typically behave under certain conditions.
Examples
| Signal Type | What It Describes |
|---|---|
| Order Frequency | How often users order food per month |
| Consumption Peaks | When video consumption peaks during the day |
| Price Sensitivity | How sensitive users are to pricing changes |
| Retention Patterns | How many users return after an initial action |
Signals are compact, interpretable, easy to integrate, and easy to explain to stakeholders.
Use Cases
For Product and Growth Teams
Myrad signals help teams:
- Set realistic benchmarks
- Validate assumptions
- Plan feature roadmaps
- Reduce experimentation risk
For AI and ML Teams
Signals provide:
- Human-grounded baselines
- Safer training references
- Evaluation benchmarks
- Reduced reliance on synthetic or scraped data
For Research and Strategy Teams
Myrad offers:
- Defensible behavioral insights
- Faster market understanding
- Privacy-safe alternatives to surveys
Supported Platforms
| Platform | Data Type | Status |
|---|---|---|
| Zomato | Order History | ✅ Live |
| GitHub | Developer Profile | ✅ Live |
| Netflix | Watch History & Ratings | ✅ Live |
| More | Expanding | 📍 Roadmap |
Privacy and Compliance
Myrad is built with privacy as the foundation, not an afterthought.
| Guarantee | Implementation |
|---|---|
| No raw data retention | We never see, store, or process personal data |
| No personal identifiers | Outputs contain no PII |
| Cohort aggregation | All signals represent group behavior |
| Minimum k-anonymity | Thresholds enforced at system level |
| GDPR and CCPA compatible | Compliance by design |
These constraints are enforced at the system level.
Enterprise API
For businesses seeking verified, consent-based behavior signals.
| Capability | Description |
|---|---|
| RESTful Endpoints | Standard API with intelligent rate limiting |
| Aggregated Analytics | Behavioral patterns without individual tracking |
| Demographic Segments | Queryable consumer cohorts |
| Compliance Documentation | Full GDPR and CCPA compliance materials |